Planning & deliverables

The EMSOC project is, in terms of research and work programme, structured into two main levels. First, there is emphasis on the three main research topics of user empowerment: inclusion, literacy and privacy. Within these work packages a specific task is foreseen to bridge the elements (integrated) and to act as a liaison to the utilisation activities. For the use cases the academic researchers link up with various stakeholders. These activities are executed in a separate work package (WP4), by the same people that are also responsible for the liaison and integration task in the thematic work packages.

Work package 1: Inclusion

Human-centered empowerment by inclusion
1. State-of-the-art report on ICT-based initiatives for inclusion (March 2011)
2. Report on risk factors of exclusion from society (September 2011)
3. Model of determinants and ICT for inclusion: which ICT for inclusion strategy for which vulnerable groups? (November 2012)
4. Roadmap towards bottom-up, do-it-yourself approaches to inclusion in society (May 2013)
5. Guidelines, concepts, prototypes and tools for supporting a bottom-up, do-it-yourself process of inclusion for practitioners (May 2014)
6. PhD thesis on human-centered empowerment by inclusion (November 2014)

Multidimensional and inclusive regulatory strategies
1. State of the art on regulatory trends in media (and related sectors) (May 2011)
2. Interim legal report on the current regulatory framework for media pluralism and protection of minors (May 2012)
3. Interim legal report on the use of rating and labeling systems to empower parents, educators, minors (November 2012)
4. Practical legal guide for users: rights & obligations in a user-centric media environment (November 2013)
5. Model for community guidelines & internal charters (content providers) (March 2014)
6. PhD thesis on user-driven, multidimensional and inclusive regulatory strategies for social media (November 2014)

Two reports with indicators for monitoring inclusion and diversity and with recommendations for policy and regulation (June 2012, November 2013, May 2014)

Work package 2: Literacy

The end-user perspective
1. Report on conceptual framework (November 2011)
2. Report on measurement instrument (November 2012)
3. Validation report: empirical results of the two case studies (November 2013)

4. PhD thesis on new media literacy from an end-user perspective (November 2014)

The cultural and educational perspective
1. Report on a rhetorical analysis of the debate (public and academic) about game-culture (November 2011)
2. Report on the theoretical frame and empirical tool for analysing the case-studies (illustration: the first case study (May 2013)
3. Report on the empirical research on two other case-studies (May 2014)
4. PhD thesis from a cultural and educational perspective (November 2014)


Model for monitoring user empowerment levels of people in a social media culture (November 2013)

Three integrated reports with recommendations for policy and regulation, learning and awareness-raising (May 2014)

Work package 3: Privacy

User dimension of privacy and corporate surveillance in social media
1. Mapping and in-depth analysis of corporate profiling techniques (November 2011)
2. Analysis of business practices in profiling (May 2012)
3. Analysis of everyday user practices in relation to privacy (awareness, practices, skills and attitude perspective) (May 2014)
4. Report on personalisation/privacy and self-expression/categorisation in relation to profiling, Ph D thesis (November 2014)

Legal dimensions of privacy in the convergent society
1. Report on existing knowledge on privacy in the convergent society (November 2012)
2. Report on legal challenges linked to profiling and data mining practices (May 2013)
3. Final recommendations in relation to privacy in the convergent society: a user empowerment perspective (July 2014)
4. PhD thesis on privacy and profiling. (November 2014)

Report on differences between user and legal perspective on privacy and profiling (July 2013)
Report on translating user and legal findings in monitoring, policy, awareness raising and learning tools (August 2014)

Work package 4: Utilisation
1. Establishing EMSOC Working Groups to participate at use cases (March 2011)

2. Synthesis reports of the tools, tool kits and guidelines for new media learning

a. For young people, parents and teachers (August 2013)
b. For employees and employers (February 2014)

3. Synthesis report of the (mock-ups for) awareness campaigns

a. For sensitising young people (May 2013)
b. For sensitising employees (November 2013)

4. Survey report on the social media use and experience of the Flemish population (May 2014)
5. White paper on user empowerment in social media culture (August 2014)